Swipe disrupts affordable smartphone segment in India by launching
5” FHD smartphone with Qualcomm Snapdragon Octacore Processor
at 6999/- exclusively on Flipkart
Simple, sophisticated and lightweight, Elite Plus offers superior user experience with 5” FHD
Display fueled by Qualcomm Snapdragon processor and a powerful 3050 mAh battery
India, 2nd June 2016: Swipe Technologies, India’s leading mobile internet company, is all-set to bring to
you a smartphone experience that will set a market disruption in the category. Following months of
anticipation, Swipe will be soon launching Elite Plus, a combination of aesthetics and power that brings
an unmatched experience of craftsmanship without putting a dent on pockets. The latest offering from
Swipe comes with an ergonomic arc design, premium build quality, powerful processor and a really longlasting
battery.
Launching the new smartphone, Mr. Shripal Gandhi, and Founder & CEO of Swipe Technologies, said
“As a leading player in the smartphones space, it is our responsibility to offer better products to our
customers every time. We continuously seek feedback from the mobile phone users on their desired
features and incorporate them in our new offerings. Thus, after huge success of our pervious launch Elite
Note, we are now presenting Elite Plus, which incorporates new improved hardware and software
features and is much lighter in weight at 131gms – lowest among the competing brands with such
loaded features. A marvel of craftsmanship and technology combines the beauty of Elite Plus. Our
products are designed keeping in mind the expectations of Indian youth who is demanding better
experience from smartphones in terms of better hardware as well as software. Elite Plus is priced
competitively to offer this superior experience to the aspiring youth of the country.”
What gives Elite Plus its wings is its incredible power. With Qualcomm Snapdragon™ 64-Bit 615 Octa-
Core processor, Elite Plus is equipped to handle all demanding tasks while giving the best 3D gaming
experience on a Smartphone. A 2GB RAM powers Elite Plus to handle multi-tasking without breaking a
sweat. A 3050 mAh marathon battery powers the Elite Plus for more than one full day’s use. Recognizing
that a premium device must be compatible with high-speed connectivity standards, designers of Elite
Plus have ensured supports 2G/3G/4G LTE/ EVDO/CDMA standards at breathtaking speeds, helping user
make the most of their time.
Elite Plus scores a plus with cameras. With its 13MP rear camera and 8MP front camera, an Elite Plus
user can take high-resolution selfies and all other photos without compromising on details. For music
lovers, Elite Plus offers new edition of speakers that offers superior acoustics, with a dedicated amplifier
for each speaker to deliver audio quality unprecedented from a smartphone.
It sports a Full High Definition (FHD) 5” 1920×1080 IPS Display and energy-efficient screen that gives 40%
more colors than a normal LCD screen for brilliant graphics and gaming even under direct sunlight. It has
a highly-intuitive control layout as part of the new Ergonomic Arc design. The new phone comes with Premium Jaquard Polycarbonate body with thin metal frame that is ergonomically tapered to effortlessly fit in your grip.
Despite being packed with superior features, the stunningly beautiful lightweight and powerful new Swipe Elite Plus comes at attractive price point. A price tag of INR 6999/- makes Elite Plus an object of desire that is truly affordable for the aspiring youth. Swipe’s new offering will be available exclusively from Flipkart.com from 6th June onwards
The growth in the Internet base in India has been exponential and rising penetration of smartphones is fueling this growth. According to a recent Boston Consultancy Group (BCG) report,
INDIA@DIGITAL.BHARAT, it took 20 years from the introduction on the Internet to reach 100 million users. The second 200 million will likely be reached within three years, and a third in less than a year. In fact, the next four years will see nearly 350 million additional Internet users. The primary drivers of this
exponential growth have been expansion to small towns / rural India, increased affordability due to lower-cost data-enabled smartphones and ever-increasing awareness of, and need for, the Internet. “It
has been endevour of Swipe to offer lower-cost feature-rich to the aspiring youth from tier-2 and tier-3
towns, thus contributing to true digitalization of India,” says Mr Gandhi. Mr Ajay Yadav, VP – Smartphones, Flipkart, said “We are delighted to announce Flipkart’s exclusive
association with Swipe to launch its latest offering Elite Plus. We have received overwhelming response –
especially from tier 2 and tier 3 towns – for all Swipe products that we have sold in the past. With its enriched features and attractive price tag, we expect great response for this flagship device from Swipe.”
About Swipe Technologies:
Swipe Technologies is an innovation-centric mobility solutions company, having started its operations in July 2012. Within a short span of time, Swipe has become the leading tablet and Smartphone maker in India. Swipe was started with an aim to bring exciting devices in the growing Indian market and today, it is the leading consumer brand with key innovations across products, pricing and customer support. Founded by technocrat Mr. Shripal Gandhi, Swipe raised $5 million in May 2014 from the Venture Capital firm Kalaari Capital. In the last three years, Swipe has won a number of accolades including the “Top 50 Inspiring Entrepreneurs of India” by The Economic Times, the “Most Innovation-drivenCompany in India” by World Brand Congress, the “Most Innovative Start-up” by Franchise India, the “Best Integrated Campaign” by the World Brand Congress & the “Best Youth Brand Tablet” by CNBC. Also, Swipe’s young founder Mr. Shripal Gandhi has been recognized as the “CNBC Young Turks” for his breakthrough strategies and innovation in the field of mobile communication technologies. For details, logon to www.justswipe.com
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Swipe ELITE PLUS – Specifications
Display: 5” Full High Definition (FHD), 1920 X 1080 IPS display and energy-efficient
screen
Processor: Qualcomm Snapdragon™615 processor with 64-Bit Octa-Core
Camera: Front-Facing – 8.0MP and Rear Facing – 13.0MP Battery: Li-ion Battery 3050 mAh, OTG Support
RAM: 2GB
ROM: Built-in 16GB Memory
Memory: Expandable upto 64GB and 100 GB of cloud storage through SwipeBox
Compatible with: 2G/3G/4G LTE/ EVDO/CDMA standards
Glass: Scratch Proof Dragontrail USPs:
Ergonomic Arc Design
Premium Jaquard Polycarbonate body with thin metal frame
Extremely lightweight – 131 gm with 78% screen-to-body ratio
40% more colors than normal LCD screen
Shreeya Roy, Metigon Enterprises, +91 9350335761, Email – shreeya.roy@metigon.com
Sagar Media Inc 